rate card

rate card
rate card ˈrate card noun [countable] MARKETING
a document which shows how much it costs to advertise in a particular magazine, newspaper etc, depending on how much space is used, when the advert appears etc:

• According to USA Today's rate card, the insert costs $181,000.

* * *

rate card UK US noun [C]
MARKETING a list that shows the prices that a newspaper, television company, website, etc. charges for different types of advertisements : »

The full page ad was worth about $40,000 at rate card rates.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Rate card — A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay… …   Wikipedia

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * rate card, a card listing rates for advertising …   Useful english dictionary

  • rate card — A list of prices charged for advertising space, TV or radio time, etc. See also off card rate …   Big dictionary of business and management

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * …   Universalium

  • Rate card — RadioPP Statement of advertising fees and terms …   Audio and video glossary

  • rate card —  Standard advertising prices for media. In the 1990s, increased competition has forced most media in the United States to discount from published rates …   American business jargon

  • rate card — / reɪt kɑ:d/ noun a list of charges for advertising issued by a newspaper or magazine …   Marketing dictionary in english

  • card rate — / kɑ:d reɪt/ noun an advertising charge which is based on the charges listed in a rate card, i.e. without any discounts. ⇒ escalator card, showcard …   Marketing dictionary in english

  • Card check — (also called majority sign up) is a method for American employees to organize into a labor union in which a majority of employees in a bargaining unit sign authorization forms, or cards, stating they wish to be represented by the union. Since the …   Wikipedia

  • rate-cap — rate caps, rate capping, rate capped 1) VERB: usu passive In Britain, when a local council was rate capped, the government prevented it from increasing local taxes called rates, in order to force the council to reduce its spending or make it more …   English dictionary

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